1 Aegyo’s Terrifying Ascent from Joseon Courtyards to K-Drama Cafés

A sarcastic analysis of the 'Aegyo Effect' in K-dramas like Secretary Kim, where strong female leads suddenly adopt childlike voices once romance hits.

Aegyo’s Terrifying Ascent from Joseon Courtyards to K-Drama Cafés

A sarcastic analysis of the 'Aegyo Effect' in K-dramas like Secretary Kim, where strong female leads suddenly adopt childlike voices once romance hits.

Aegyo’s Terrifying Ascent from Joseon Courtyards to K-Drama Cafés

A sarcastic analysis of the 'Aegyo Effect' in K-dramas like Secretary Kim, where strong female leads suddenly adopt childlike voices once romance hits.

Aegyo in K-Dramas: Adorable or Annoying Character Trope?

A witty critique of the Aegyo Effect in dramas like Strong Girl Bong-soon. We discuss whether baby talk enhances or detracts from female character development.

The Longest Annoyance

** A witty dive into the cringeworthy 'Aegyo Effect.' We explore why characters like Zhu Yan in The Longest Promise fail to charm and only succeed in annoying.

Aigoo! Aegyo?

Unpacking the Gendered Critique of the 'Cute' Voice in Dramas

Introduction: The Whine-o-Meter The concept of aegyo (애교)—an exaggerated, childish display of cuteness—is a persistent, and frequently polarizing, element acro

Unpacking the Gendered Critique of the 'Cute' Voice in Dramas

Introduction: The Whine-o-Meter The concept of aegyo (애교)—an exaggerated, childish display of cuteness—is a persistent, and frequently polarizing, element acro