Jiejie is on PAUSEHey Love. With so much on my plate I have not updated the site. Things will be back on track in December.
Jiejie & Zuri's Thoughts & Perspective

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Perspectives, culture, language, and everything worth unpacking.

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The Aegyo Effect

Aegyo as performance, cultural behavior, drama device, and viewer reaction.

Aegyo: More Than Just Baby Talk

Is aegyo just baby voices, or a complex cultural layer? We dissect the dramatic function and the audience divide in Asian dramas.

The Longest Annoyance

** A witty dive into the cringeworthy 'Aegyo Effect.' We explore why characters like Zhu Yan in The Longest Promise fail to charm and only succeed in annoying.

Aigoo! Aegyo?

The Scene | Set the StageIntroduction: The Whine-o-MeterHave you ever been watching a K-drama, totally rooting for a strong, capable female lead, only to hear her voice suddenly shift three octaves higher when the male lead enters the room?